CMPA
A media magazine with a dual mission
The Canadian Media Producers Association (CMPA) represents hundreds of independent film, TV, and digital media producers in Canada. Twice a year, the CMPA publishes Indiescreen, a magazine devoted to celebrating and inspiring these producers with in-depth articles on industry trends, infographics, Q&As with politicians and other industry folks, and a catalogue of all recent Canadian productions. The magazine is also delivered to elected officials across the country, highlighting the quality and magnitude of Canadian content and reminding decision makers of the industry’s economic impact.
As the lead writer on Indiescreen, I’m responsible for the majority of the magazine’s editorial content. I interview producers and industry stakeholders, conduct research, and write compelling long- and short-form articles, Q&As, infographic pieces, and the message from the CEO—always with both of the magazine’s audiences in mind. Below are just several examples of my work for Indiescreen.
On the eve of its final season, the team behind Schitt's Creek's unprecedented success gets wistful
Nearly two decades after Atanarjuat: The Fast Runner, Nunavut's film and TV scene is punching well above its weight
Sustainable productions benefit the environment—and the bottom line
Catherine Tait, the first female president and CEO of the CBC, talks content, choice, and change at Canada's pubcaster
Spin Master Entertainment's über-popular property PAW Patrol is on a course of world domination
As director of the Indigenous Screen Office, Jesse Wente takes aim at Canadian culture
Drawing a straight(ish) line from SCTV to many landmark shows, past and present
To creative an immersive experience, VR creators must unlearn everything they know about filmmaking
A website that works
The CMPA represents media producers at the cutting edge of technology, but its own website was frozen in a past decade: clunky, unattractive, and overloaded with information that was frustratingly difficult to find. I sifted through hundreds of pages of content to pull out what users needed to see, massively streamlined the site architecture, and rewrote the entire site in web-friendly language. The CMPA now has a website its members can be proud of: one that showcases the amazing work they do in film, TV, and digital media, while letting them find the information they need—from labour agreements to internship applications—quickly and painlessly.
The CMPA website allows members to access resources quickly, and lets others delve into Canada's vibrant production industry