Goods & Services
It’s all about the branding
While many branding agencies are marketing firms by another name—they’ll run an ad campaign here, do some PR there, without ever addressing the whole story your brand needs to tell—Toronto-based Goods & Services is the real deal. To cement its status as an industry thought leader, the agency publishes Sway, a branding journal. Through editorials, essays, book reviews, and factoid roundups, Sway charts the progress of branding trends and weighs in on insider debates. I have contributed both long and short pieces to the journal; several are featured below.
Some of the rules that govern your writing are just plain fake
When and why companies drop the F-bomb, the S-bomb, and other sorts of bombs
The rise (and fall?) of attention-seeking headlines
A review of brand wizard Wally Olins's book Brand New