Fairmont

Introducing a century-old brand to the world

Fairmont boasts some of the most iconic hotel properties in all of North America—think Fairmont Le Château Frontenac overlooking Québec City, Fairmont San Francisco atop Nob Hill, or Fairmont Banff Springs nestled in the majestic Rockies. But when the brand began to expand into Asia, proper introductions needed to be made. I wrote several marketing pieces to acquaint Asian audiences with the century-old Fairmont brand, highlighting its colourful history as well as its modern approach to luxury hospitality.

Also featured below is an ad I wrote for the Hamilton Princess & Beach Club in Bermuda, a hotel that is both a fairly recent acquisition for Fairmont and also its oldest property. The ad ran in the New Yorker.