Teva

Over-the-counter guidance for pharmacists

Teva, the world’s largest manufacturer of generic drugs, prides itself on its commitment to Canadian pharmacists. The company is constantly finding ways to make it easier for pharmacists to give patients the very best care. I worked on an extended email campaign to pharmacists (several examples below), letting them know about Teva programs that are available to them, how these programs can grow their practice and help their patients, and how to access them—all in a single-page format that respects the pharmacist’s busy schedule.